In 2020, YouTube saw a 50% increase in the number of views for videos with “beginner” in the title. The platform’s focus on video content has led to very different trends in what sort of topics people search for, and specifically how they use the search bar.įor example, people are much more likely to search for “how-to” videos - tutorial content is consistently the most-watched on YouTube, and that was especially true last year. And if you make YouTube SEO a regular part of your lead generation strategies, then YouTube can function as a reliable way to advertise yourself to new groups of prospective homebuyers.Įven people familiar with Google’s SEO process have to relearn a few things to get results on YouTube.
In other words, it’ll help you generate more leads. But it’s the sort of thing that real estate agents can - and should - rely on to get video content in front of as many potential homebuyers as possible.
If you want a top spot for a keyword, you’ll need to put in some research (to find the keyword) and technical work (to make sure you meet YouTube SEO requirements). Of course, it’s just like SEO rules on Google. And that means you can use the video platform to consistently and effectively get your videos to rank well when people search for specific keywords. YouTube has developed reliable SEO guidelines thanks to its relationship with Google. The main trait real estate agents love about SEO-driven advertising is that it’s all organic - by targeted specific keywords, you can make sure your content finds the right audience.Īnd the only “expense” on your part is putting in the effort to find the right keywords. Targeted ads can be very effective on Facebook, but they come with a price tag. And since Facebook doesn’t quite have the most consistent search and filter algorithms, it’s possible for people to miss out on things unless you are paying for targeted advertising. From posting video walkthroughs of houses to connecting with people (both homebuyers and fellow agents), it’s hard to imagine a world where social media doesn’t play some role in your work.īut the problem with relying on Facebook videos is that your reach is often limited to your network. There’s a good chance that Facebook is already a big platform for your real estate business. It’s the kind of lead gen tool that could be used by anyone in any industry - even real estate.Ī Real Estate Agent’s Guide To YouTube SEO
#Second most visited website in the world after google com generator#
YouTube has become a key player in how people connect and share things with each other, and that has developed it into a major lead generator for businesses. Only in this case, the “bucket” is one of the largest bodies of water to ever be discovered by advertisers. It’s like that idiom about drops of water in a bucket. Marketers spent a little over $4 billion on YouTube ads last year, and YouTube’s global ad revenue was around a little shy of $20 billion. Whether the focus is entertainment, news, education, or a sense of community, more people are watching more YouTube content in 2021 than ever before.Īs a result, it’s become a popular destination for advertisers. The takeaway here is that YouTube has become a primary hub for content. And more than 2 billion active users watch more than 1 billion hours of video every day. So if you can develop a good YouTube SEO strategy, you’ll be able to get your video content in front of more viewers than ever.īefore diving into the nitty-gritty details of YouTube SEO, it’s important to understand why YouTube can be just as beneficial to your business as any other social media platform - say, Facebook for example.Īccording to a 2021 study, YouTube is both the second most popular social media platform (after Facebook) and also the second most visited website on the internet (after Google).
(The average person aged 18+ spends more than 40 minutes a day watching YouTube videos.) However, one constant piece in this formula is how much time the average internet user spends on YouTube. And they’re trends that SEO-savvy real estate agents try their best to keep up with because good marketing leads to better business. And chasing after SEO keywords is up and down too.Īll three components are driven by trends. Lead generation can feel inconsistent, even at the best of times. Let’s be honest: This topic is a combination of three constantly evolving fields.
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