You will probably notice that a green map marker with the number one shows up where the office is. These map markers are 1 kilometer apart from each other, and the center represents where the business is located below. This is a competitive keyword in a competitive market, and the colored map icons with the number represent it’s ranking position if I was conducting the search from that specific geographic location. In the map below you will see I used a cool new tool by Local Falcon to see where The Sawaya Law Firm ranks in maps results for the keyword “Truck Accident Lawyer”. To illustrate this point, let’s use a visual example. Rank Tracking Can Vary By The Location of the Searcher
#GOOGLE PLACES LOCAL RANK TRACKER SOFTWARE#
If your rank tracking software shows you ranking in the number one position for a keyword it’s probably only emulating the search from one specific geographic spot.īut what if a potential client isn’t standing in that same location where your rank tracking software is when searching for your business?Ī potential client looking for a personal injury attorney doing a Google search from a hospital may see a different #1 ranking firm than someone searching a few blocks away. This is why ranking reports can be so misleading. While years ago you could easily rank everywhere throughout an entire city for a keyword like “Car Accident Lawyer”, that’s not always the case anymore.
Over the years, search has become more and more localized. In this article, we will look at law firm examples only. In some industries, the proximity to searcher has a much bigger impact (for example restaurants). In this article, we are going to address how law firm ranking results in Google differ based on the searcher’s geographic location and other factors. In many cases, law firms could double, triple, or quadruple their leads just by focusing on strategies that help them dominate one geographic area instead of spreading out to new markets before they’ve reached their maximum potential. This is problematic for strategy development because firms often decide to pivot their marketing strategy to new geographic areas when they should instead focus on a strategy that allows their firm to rank in as many places possible within their current target city. This is also more common than you think with attorney SEO agencies.
The fact is that many law firm marketers have a poor understanding of how much visibility they actually have in a market because traditional local ranking reports can be highly misleading. Is your law firm ranking as well in local search results as it can be? This is an important subject that requires more attention than it’s getting. How well does your firm actually rank in Google’s Local Pack results?
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